Ranking every home kit at the 2023 Women’s World Cup from worst to best
The 2023 Women’s World Cup is finally here and it’s fair to say the World Cup fever is coursing through our veins, especially having seen some of the kits on display at the tournament.
It promises to be a spectacular sporting occasion down in Australia and New Zealand, with a number of seriously talented sides vying to be crowned world champions.
Ultimately, though, none of this matters if you’re playing in an ugly kit. So, with the tournament fast approaching and the fever flowing, we’ve ranked every home kit from worst to best.
32. USA
Paint splatters? Abysmal. Grow up.
On the early attack 😤 pic.twitter.com/9EAm4QiH8w
— U.S. Women's National Soccer Team (@USWNT) July 9, 2023
31. France
Looks like it’s faded in the wash. Not blue enough. Next.
𝘌𝘤𝘳𝘪𝘳𝘦 𝘯𝘰𝘵𝘳𝘦 𝘩𝘪𝘴𝘵𝘰𝘪𝘳𝘦 𝘦𝘯 𝘉𝘭𝘦𝘶𝘦𝘴 💙🌏
📸 @alexipav #FiersdetreBleues pic.twitter.com/lrHkzM1mQO
— Equipe de France Féminine (@equipedefranceF) July 5, 2023
30. Vietnam
It’s fine, but it’s just a red shirt. Completely devoid of any real thought. Looks a bit like school football kit.
Vietnam are ready to represent the nation in their first #FIFAWWC. 🇻🇳#BeyondGreatness
— FIFA Women's World Cup (@FIFAWWC) July 10, 2023
29. Switzerland
Really not sure about the thick, white ring around the neck on this one. Badges are also far too close together up there.
28. Colombia
It’s yellow and has a rather strange V-neck. Their away kit is much, much better, though.
COLOMBIA QUALIFIES FOR THE 2023 FIFA WOMEN’S WORLD CUP! 🇨🇴🙌 pic.twitter.com/6qoM0dCFjk
— FOX Soccer (@FOXSoccer) July 26, 2022
27. South Africa
Yellow is your home shirt, here. Not a lot to say. It’s yellow.
Expected a little more from Le Coq Sportif.
🇿🇦 Banyana Banyana of South Africa new kits for FIFA Women’s World Cup#Africanew360 || #FIFAWWC pic.twitter.com/kjOWW9u8d7
— Africa News 360 (@africanews_360) April 28, 2023
26. Italy
We’re still not quite used to this whole adidas sponsoring Italy thing. Feels wrong.
The marbling on the strip is a little odd, but it’s far from a complete calamity. Just doesn’t feel very authentic.
📸🇮🇹 @adidasfootball
▶️ https://t.co/klK14xfALF#FIFAWWC#Nazionale #Azzurre #LeAzzurreSiamoNoi pic.twitter.com/OS9PFRsId7
— Nazionale Femminile di Calcio (@AzzurreFIGC) July 5, 2023
25. China
A red base with yellow accents on the cuffs. It’s just a little flat. A kit that falls victim to Nike’s template.
Lacking some spark.
24. Costa Rica
Not the worst, but far from the best.
The badge looks incredibly local five-a-side team and the neck is a little odd.
23. Morocco
What is it with V-neck shirts in 2023?
Good colours, but not the greatest use of them. Do better.
Puma has unveiled the official kit for the Moroccan women's team ahead of the 2023 FIFA World Cup in Australia and New Zealand.
Let us know what you think of this new model.#Morocco #PUMA #FIFA #Australia #NewZealand#HespressEng pic.twitter.com/pR4LB4Q0GL
— Hespress English (@HespressEnglish) July 11, 2023
22. Zambia
A decent bit of effort put in, here, and breaks away from the boring template style.
It’s not one that you’re desperate to pick up, but decent.
🗣️ "This is history in the making."
Zambia coach, Bruce Mwape, discusses his squad ahead of the #FIFAWWC. 🇿🇲
— FIFA Women's World Cup (@FIFAWWC) July 12, 2023
21. Haiti
Now, we can get behind this.
A red base with hits of blue near the collar, which admittedly feel a little rogue, but are saved by the pattern on the base and the reversed away effort.
Cheeky bonus points as it’s their first World Cup.
Ahead of their first-ever trip to a Women’s World Cup this summer, Haiti has rolled out new kits for both its men’s and women’s national football teams. 🇭🇹🇭🇹🇭🇹
Pics and details here: https://t.co/nwoQ1bBCqM pic.twitter.com/NxJ6d1giTU
— Chris Creamer (@sportslogosnet) May 22, 2023
20. Panama
Panama will be decked out in a red and blue effort in their home fixtures, which at a glance looks quite basic.
Until you look closely and realise their kits are made by Reebok. In 2023. We are all for that.
19. Netherlands
Orange shirts are almost always fine, and it’s hard to be too critical, but the Netherlands are definitely wearing the wrong shade of their infamous colour.
Must’ve been put in the same washing machine as the France shirt.
#FIFAWWC is on its way! 😍🔜
☝️ WEEK TO GO! ⏳#TheOranjeBeat #NothingLikeOranje pic.twitter.com/x4dCqC9pl6
— OranjeLeeuwinnen (@oranjevrouwen) July 13, 2023
18. Germany
The Germans won’t be repping a new or bespoke home strip for the 2023 Women’s World Cup, which sucks.
Instead, it’s the same black-striped design that’s been around for a while now. It’s nice, but we needed something fresh.
Picture day with the @DFB_Frauen 📸😄
WIR #IMTEAM 🇩🇪 pic.twitter.com/blBmp1imbF
— Germany (@DFB_Team_EN) July 3, 2023
17. Sweden
Ditto Germany.
Sweden are slightly ahead, though, as their yellow kit is ever so slightly more interesting.
Magda & Johanna in Sweden photo shoot session for their new home kit for World Cup during the international break. pic.twitter.com/CfVDxhNluF
— CHELSEA WOMEN (@Chelseawomen_) April 20, 2023
16. Norway
Another Nike template design, Norway’s strip definitely isn’t the most adventurous, but absolutely does the job.
Great colour palette and used sensibly.
15. Ireland
A World Cup debut for the Republic of Ireland, and they’ll be doing it in style.
It’s split opinion, but we rate Castore’s efforts to try and blend modernity with retro callbacks. The pinstripes are classy, and the cuffs tie it together nicely.
2️⃣ days until WNT v Northern Ireland tickets go on sale!
⏰ Set the alarm for 10:00 on Monday to be part of history at Aviva Stadium.#COYGIG | #OUTBELIEVE pic.twitter.com/9BfBnMHg29
— Ireland Football ⚽️🇮🇪 (@IrelandFootball) July 1, 2023
14. Spain
It’s a very classic Spain shirt. Brilliant colours, slightly retro feel, and will look brilliant with those blue shorts.
Will look even better when Alexia Putellas is running rings around people in it.
Textbook Spain, and that’s a good thing.
🙌 ¡𝗖𝗢𝗡𝗖𝗟𝗨𝗬𝗘 𝗟𝗔 𝗣𝗥𝗜𝗠𝗘𝗥𝗔 𝗠𝗜𝗧𝗔𝗗!
💥 @AFerrer_10 y @atheeneeaa_10 han marcado los goles del equipo.
🇪🇸🆚🇻🇳 I 2-0 I 45'
🔛 Empieza ya el segundo tiempo en este partido de entrenamiento.#JugarLucharYGanar pic.twitter.com/d7veCmdaZH
— Selección Española Femenina de Fútbol (@SEFutbolFem) July 14, 2023
13. Portugal
Feels very 2000s, this. We like it a lot.
It’s a subtle detail, but the white Nike tick gives the shirt another dimension and lifts that template significantly. Very well done.
👕 | Portugal have released their home and away kits for the women’s team ahead of the FIFA Women’s World Cup. pic.twitter.com/myTHzaRPu8
— Próxima Jornada (@ProximaJornada1) April 3, 2023
12. Philippines
On their World Cup debut, the Philippines have come in with a corker.
Red shirt, white pinstripes, navy details. Absolute masterclass.
🇵🇭 New kits for Philippines Women's Team in FIFA Women's World Cup 2023 !
📸PFF pic.twitter.com/NYTNOKChEO
— ASEAN FOOTBALL (@theaseanball) May 17, 2023
11. Argentina
A true, textbook Argentina shirt is hard to get wrong. And when it’s right, it’s sublime.
Loses points for being the same design used by the men at the 2022 World Cup, but you can understand why that’s the case.
10. Brazil
Edging out their historic rivals is Brazil, whose iconic yellow and green simply cannot be ignored.
Expect a masterclass from Marta in her sixth (!) World Cup tournament.
O seu sonho se realizou, @10andressaalves! Bora pra mais uma Copa do Mundo! Seguimos juntas #PelaPrimeiraEstrela! ⭐️ pic.twitter.com/h00q8KtSS7
— Seleção Feminina de Futebol (@SelecaoFeminina) July 12, 2023
9. Japan
Japan always deliver brilliant kits. This one probably isn’t one of their very best, but it’s still an absolute worldie, which says it all.
8. South Korea
The Nike template at its very best.
That block colouring under the arm sets it apart. Expertly done.
Legendary Ji So-Yun in the new South Korea kit for Women’s World Cup pic.twitter.com/2175pj1uig
— CHELSEA WOMEN (@Chelseawomen_) April 11, 2023
7. England
The Lionesses haven’t bettered the kit they wore as they won the European Championships, but will still be playing in a brilliant strip.
Clean and effective, with hits of blue just giving the shirt some extra life. Would look even better worn while lifting the trophy, we reckon. Just saying.
6. Australia
The host nation will be taking to the pitch in some serious heat.
It’s not enough to win top spot, but Australia’s intricately-designed home shirt is certainly one to put on the shopping list.
Tonight's XI 🇦🇺#Matildas #AUSvFRA pic.twitter.com/QIY2bayYNA
— CommBank Matildas (@TheMatildas) July 14, 2023
5. Nigeria
It’s yet another scorcher from Nigeria, who have refined their style in recent years and are now cooking up beauties like this.
🇳🇬 🦅 For the first time in History, the Super Falcons of Nigeria have an exclusive dedicated kit.
Nike have officially released the home and away kits ahead of the Women's World Cup in June.
How u see am? 🤔 pic.twitter.com/fRZRHFzxts
— Football Fans Tribe 🇳🇬 ⚽ (@FansTribeHQ) April 3, 2023
4. Denmark
A modern shirt with subtle hints of Denmark’s most iconic strips of the past.
Some will hate it, but we think it’s the perfect hark back to their history. Sublime effort, Hummel. Bravo.
Hummel also unveiled their new Denmark shirt for the Women's World Cup yesterday! 🇩🇰
'The inspiration behind the design of the new jersey comes from pop art. The women's national team are ready to create their own bit of history and reach superhero levels on the pitch.' pic.twitter.com/BJVQpAAgVN
— Classic Football Shirts (@classicshirts) April 4, 2023
3. New Zealand
Co-hosting the tournament with Australia, it feels a little too easy putting an all-black shirt in the top three.
But when you consider just how striking New Zealand’s kit is, you can’t not. To make a black shirt pop that much takes some skill. Sensational.
We’d like to introduce our #WhānauFerns to our new kits 🌿🖤🤍
Available to purchase 5 April
— New Zealand Football 🇳🇿 (@NZ_Football) April 3, 2023
2. Jamaica
It really hurts to not put this one first. Because we can’t really find a fault in it.
Jamaica are in a pretty much perfect kit, here. The only thing pegging it back is that it’s not bespoke for the women’s team, but that’s very nitpicky.
Incredible shirt.
The official squad photo ahead of the FIFA Women’s World Cup 📸🇯🇲
.#ReggaeGirlz #FIFAWomensWorldCup #BeyondGreatness #JFF_Football pic.twitter.com/EyXR2YIjZF— Official J.F.F (@jff_football) July 13, 2023
1. Canada
Come on. That’s literally perfect. And bespoke to the women’s side.
No words. Just admire it.
🔴⚪️⚫️
The all-new 2023 @CANWNT kit from @nikefootball is available now.
Get yours before the early access window closes tomorrow! ⬇️
— Canada Soccer (@CanadaSoccerEN) April 10, 2023
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